Ola Enters Quick Commerce Market, Challenging Blinkit, Swiggy Instamart, Zepto, and Flipkart Minute

• Ola is entering the $5-billion quick commerce market, competing with Blinkit, Swiggy Instamart, Zepto, and Flipkart Minute.
• At its 'Sankalp' event, Ola explained its dark store concept, aiming to cut order processing time from four minutes to under one minute using automation.
• The quick commerce sector has become indispensable, with rapid growth since 2021, according to UBS analysts.
• Blinkit has been crucial to Zomato's growth, while Zepto is raising $1 billion, showing strong investor confidence.
• Ola's Bhavish Aggarwal plans to use robots in dark stores, unlike competitors who rely on human labor.

Source: Moneycontrol