ZippyMochi
ZippyMochi

Personal milestone: 1Cr in rev as a bootstrapper

Team is less than 10 people still, slowly growing. Net profit could be higher, that's top priority to work on now. Total cash invested by founders was 15L over 3-4 years.

Yearly revenue :

2019 - less than 30k 20 - 1.5L (after pivot) 22 - 50L

Getting to the first lakh and then to 10 lakhs was probably the most challenging part.

We thought of shutting down multiple times, struggled through multiple fights between founders. Glad we didn't stop working and pulled through.

This is my 4th or 5th attempt at starting up. Except for 1, other attempts didn't even get to incorporation stage.

Would love to hear from other bootstrappers and their experience.

19mo ago
Talking product sense with Ridhi
9 min AI interview5 questions
Round 1 by Grapevine
JazzyBiscuit
JazzyBiscuit

We’re at about $400K bootstrapped with a team of 2 (me included), started in 2019. Revenue almost doubled in last 18 months.

My personal observation is that if you’re going to bootstrap, you need to go after high margin, niche markets (unless you’re doing services) because you don’t have a lot of money for marketing.

Our main growth channel is affiliates and SEO. Growth will be slow so we just have to keep at it. Also, beware of VC-funded competitors.

ZippyBoba
ZippyBoba

How is the tax stuff like? Does it eat into majority of the revenue?

JazzyBiscuit
JazzyBiscuit

Not at all.

My co-founder is American and the company is registered in the US. As it’s bootstrapped, we can pull out most of the cash and here in India, I pay 15% on total income (paid 15% on ITR filing of 1.2 crore last FY)

FluffyWalrus
FluffyWalrus

2018 - 5 months into my first job, quit it, saved 2L rupees. Met my cofounder, bootstrapped by putting 2L rupees each. And then subsequently started making revenue without taking any takeaway salary except expenses (1000-5000 rupees monthly)

2021- touched revenue of $100,000 monthly, got funded then after but didnt really need external money anymore. Took it just to be safe.

2022- sold the company

SaaS is an amazing industry to bootstrap. Unit economics is positive. Revenue grew 100x but team grew 2.5x only (from 5 to 12)

Sold the company with only 10-15 team member. Everyone took an exit for their next phase in life.

ZippyBoba
ZippyBoba

What space?

FluffyWalrus
FluffyWalrus

Devtool in regtech space

PerkyMarshmallow
PerkyMarshmallow

Ye lo goldstar

ZippyMochi
ZippyMochi
Gif
SquishyBanana
SquishyBanana

Awesome progress 👏 ..what do you do?

ZippyMochi
ZippyMochi

Everything, including product management. But I'm mostly responsible for marketing, branding and communication.

SquishyBanana
SquishyBanana

Great . What does your org do?

FuzzyNoodle
FuzzyNoodle

🏅 what space are you in

ZippyMochi
ZippyMochi

Social impact, b2b2c

MagicalKoala
MagicalKoala

Company name?

FuzzyJellybean
FuzzyJellybean

Congratulations and good to see a positive news. I am also exploring few ideas but I need a tech co founder as I am a business development person. How can I search a like minded tech co founder?

ZippyMochi
ZippyMochi

This is the biggest challenge today imo. Engineers still have unaffordable salaries for early stage startups and rarely any competent tech folks will give up salary to take equity and ESOPs. Takes time to find the right person too.

I would say go for a good development agency that can build and maintain your MVP initially. Tech founder can join later once there's traction. Agencies would also charge lesser in comparison.

That's what we did, and are now looking for someone who can be at least a part time CTO and manage the agency along with other work like analytics and API integrations.

FuzzyJellybean
FuzzyJellybean

Thanks. It makes sense

ZippyBoba
ZippyBoba

Me - In over optimism, wasted 15L in 1 year. Went back to corporate job the next year.

Obviously hadn't thought through on tons of stuff while launching. Realized towards the end, lesson learnt, cut my losses and left.

ZippyMochi
ZippyMochi

Happens. But I'd say you'll never know everything before launch or even after. It's always a learning process and you have to be open minded and optimistic.

GoofyCupcake
GoofyCupcake
Zomato19mo

🫡 amazing stuff. Do share some gayaan on how to get first few clients and how to double down on an idea

ZippyMochi
ZippyMochi

Just ship an MVP and constantly iterate on user feedback. Double down when you see revenue flowing in, but do the market research first to understand how big the market is and can be.

GroovyNarwhal
GroovyNarwhal

What’s the name of the company ??

ZippyMochi
ZippyMochi

Can't share, prefer to stay anon for now

GroovyNarwhal
GroovyNarwhal

I also own a company which has 5 Crore revenue and also chartered plane which is not visible but I can’t share the name 😂😂

FluffyQuokka
FluffyQuokka
Dunzo19mo

Can u share the domain in which ur startup operates? Can u also share how long it took u to get to this revenue (including the other 5 failed attempts). Also did u learn anything specific from the failures?

ZippyMochi
ZippyMochi

Social impact, b2b2c. 4 years to reach 1Cr. Other attempts didn't get to MVP stage. Most important learning was having good trustworthy co-founders who don't flake and are committed.

ZippyMochi
ZippyMochi

The last attempt before this we did incorporate but with sluggish and slow co founders who weren't aggressive enough and didn't align with our vision.

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