speciality Coffee

Blue tokai already has. I think you will find sizeable market if the taste is good. I observed people are more accommodating in Coffee compared to Tea when it comes to experimenting in taste. Though I started drinking only Black cofee and I have no plans to change the powder ever. All the best.

As avid enjoyer and brewer. This space seems to me small right now (in metro cities mostly) and also loyalty driven. People swear by few brands for the coffee (Blue Tokai, Kapi Kottai, Bloom Coffee roasters etc). New brands like slay and dope trying to lower down the cost but compromise a lot of good taste. The biggest barrier for home brewing is the cost of quality apparatus, this I feel is the biggest gatekeeper. To home brewer like me this is a big issue as good quality apparatus like a good scale or a grinder cost a lot.

To break into the market would require teaching people about the equipment, making them understand the flavors, running workshops etc. Which Blue tokai is extensively pushing into.

There is a great blog from Pranav Manie (Search for Hot Chips in substack.) titled "Boom, Roasted" on this. Give it read.

Also I would love to hear on what you are trying to establish and what it brings to a customer like me if you are up for that.