So, someone was asking this question to me on GV 2d back like eatclub is spending so much on promotions. Will they be able to sustain?
Ans In foodtech if LTV > GMV-CAC then it's fine.
People order 2k-3k worth food, so 5oo is a small cac.
Moving forward, what do u think about foodtech space in India, Tam is huge but so many firms already there and food n relationship are two stuff ki if it's bad u will not go back to the situation again.
India has a lot of food tech unicorn 🦄.
- Swiggy
- Zomato
- Rebel foods
- Biryani by kilo
- Eatsure
- Box8
- Eatclub
And few more soonicorns.
Do you think Dil foods kinda firm which run on cloud kitchen based strategy can work in long run? Btw I use swiggy and eatclub a lot and both are wonderful products!