I have been thinking about it for a while now. And I think it’s time to execute. So just wanted to ask some advice here on
- product (what should we launch with)
- positioning (segment)
- pricing
- how and where to get good manufacturer initially
- marketing strategy
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My idea: limited quantity, limited drops, unique design
Product: t shirts, shirts, jewellery, jeans, track pants etc.
USP: Unique design, premium quality fabric, great photography and marketing
Investment: ~10lakhs
Brand name: TBD
Positioning: premium/ultra premium
Pricing: 3-5k per item or more
Brand inspiration: blueorange, jaywalking, almost gods.
I am a designer with non fashion background. Who has worked in a premium fashion brand earlier. And I think I can pull it off.
What do you think about the idea? Will this work?
I am also looking for a fashion designer with a unique design taste who wants to start his/her own brand.