SleepyMarshmallow
SleepyMarshmallow

Thinking of starting a fashion brand

I have been thinking about it for a while now. And I think it’s time to execute. So just wanted to ask some advice here on

  • product (what should we launch with)
  • positioning (segment)
  • pricing
  • how and where to get good manufacturer initially
  • marketing strategy

——————

My idea: limited quantity, limited drops, unique design

Product: t shirts, shirts, jewellery, jeans, track pants etc.

USP: Unique design, premium quality fabric, great photography and marketing

Investment: ~10lakhs

Brand name: TBD

Positioning: premium/ultra premium

Pricing: 3-5k per item or more

Brand inspiration: blueorange, jaywalking, almost gods.

I am a designer with non fashion background. Who has worked in a premium fashion brand earlier. And I think I can pull it off.

What do you think about the idea? Will this work?

I am also looking for a fashion designer with a unique design taste who wants to start his/her own brand.

2mo ago
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BouncyBiscuit
BouncyBiscuit
Student2mo

You can start but think about placement. Do you want to open a physical store or go online If online then in which platform you want to advertise what is the end goal. Are you looking for a 5 yr plan and In the end you will raise funds and close this startup. If there is a physical store then think about the country city location.

SleepyMarshmallow
SleepyMarshmallow
Jio2mo

It’s going to be online in the start. Without fund raise, and yeah I have only 1 year plan.

Why are you so strong opinionated about it getting closed in future?

BouncyBiscuit
BouncyBiscuit
Student2mo

Think about the long term plan 1 yr is nothing you need 6 months in opening a bank account then gst and other formalities

JumpyPenguin
JumpyPenguin
Jio2mo

Aren't there already a multitude of players targeting the same segment, with the clothing concept?

SleepyMarshmallow
SleepyMarshmallow
Jio2mo

Yes. So? Can’t there be another brand? If that was the case swiggy and amazon prime wouldn’t have existed. There are many such examples.

I will be fighting for a certain % in that segment. Which is totally fine. It will all depend on the execution and the value. Right?

ZippyMochi
ZippyMochi

You should already have answers to those questions before you even think of seriously starting a brand

SleepyMarshmallow
SleepyMarshmallow
Jio2mo

I have it. Just wanted to get others views on it. Perhaps from someone who has done it.

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