Flipkart "prime" ??
What's the strategy here
Indusplateau
Stealth
8 months ago
It's a engagement and retention tool to make a regular user into power user
Gob_Bluth
Student
8 months ago
That happened previously. Now you need to buy this
Indusplateau
Stealth
8 months ago
Every product needs to know it's serious users.
Their power users use it so frequently that they can afford to give it for free.
This is a lockin mechanism like prime.
Regular users if they buy into this, will be forced to buy from flipkart always.
That's on limited selection. This is 5% upto 1000 supercoins on entire Flipkart
Gob_Bluth
Student
7 months ago
I think the plus program will be scrapped
Pixeldynamic
Stealth
7 months ago
Any benefits on Cleartrip?
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