Eva Maguire's TikTok video featuring Starface's pimple patches went viral, amassing over a million views in just over a month.  Starface's pimple patches, launched in 2019, have become a fashion st...

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- Eva Maguire's TikTok video featuring Starface's pimple patches went viral, amassing over a million views in just over a month.
- Starface's pimple patches, launched in 2019, have become a fashion statement among Gen Z and Gen Alpha, moving away from the stigma of acne products.
- The company has sold its billionth Hydro-Star pack and is projected to earn $90 million in revenue this year.
- The 'skin positivity' movement and endorsements from celebrities like Hailey and Justin Bieber have fueled Starface's popularity.
- Social media influencers and users, including those without acne, are using the patches as part of their makeup looks, inspired by trends and pop culture. 

 Source: [Bloomberg](https://www.bloomberg.com/news/articles/2024-08-27/starface-pimple-patches-have-become-a-beauty-obsession)

How TikTok Turned Starface’s Pimple Patches Into a Beauty Obsession

Journalist

How TikTok Turned Starface’s Pimple Patches Into a Beauty Obsession- Grapevine

- Preteen girls are increasingly using anti-aging products seen on social media, leading to severe skin reactions and long-term damage.
- Dermatologists report a rise in young patients with rashes, burns, and allergic reactions from products not meant for children's sensitive skin.
- The trend is fueled by influencers and viral hashtags like #SephoraKids, pushing girls to adopt elaborate skincare routines.
- Experts warn that the obsession with beauty standards promoted online can harm girls' self-esteem, body image, and mental health.
- Calls for industry accountability and legislative action are growing, with some advocating for stricter regulations on marketing and sales of these products to minors. 

 Source: [Associated Press](https://apnews.com/article/influenced-skincare-routine-mental-health-f59bb09114ab93323e3a47197a1ad914)

Young Girls Using Anti-Aging Products Face Physical and Mental Health Risks

Welcome to Indian Startups's Private Community

I am almost convinced that chasing excellence in terms of products and deliverables is just not what makes you stay in the market. None of the people in my circle are finding mamaearth products good enough, but look at the size of the company. What we are missing out??

Mamaearth: you don't need a good product to win in the market

Founder

24M

Clean & Clear face wash (orange bottle)
Ponds light moisturizer (blueish green dabba)
Plum green tea exfoliating peel with AHA, PHA & BHA (small dark green bottle)
Aqualogica radiance dewy sunscreen (pink tube)
Dot & Key cica calming skin clarifying toner (light green bottle)

Rate my skin care routine

Product Manager

Have you seen the before and after people got money, celebrities and others too.

Money does get you a lot. better skin, groomed, polished look
But how?

Facials, procedures aren’t the trick (because tried all)
What is it?

How to get Glow up

Consultant

Do mention products you use. How are the “minimalist” products?

Guys, what skincare routine do you follow to reduce acne and oily skin?

Customer Success

Welcome to Software Engineers's Private Community

Hi, 
I resigned from my job to do startup. I have no good Idea now.

Anyone have any idea that you really believe will work but you don't have time , energy or motivation to work on.

Can you share it if I also believe in that idea i will work on that. 

If the idea do well or I get funding. You can join me as Co-founder and we will make it big.

A Startup Idea that You believe will work.

Software Developer

Welcome to Office Gossip's Private Community

Just saw that a share chat competitor eloelo did some live with a guy Puneet superstar. It did quite a breakout on social media platforms. Do things like these make the rounds in parallel companies as well?

Sharechat

Brand Marketing Manager

How do startups nowadays gain such popularity

I believe men are becoming increasingly conscious of their appearance and it’s quite evident on GV as well. Working out, getting in shape is only L1 problem, personal care goes beyond working out. But there are two problems when men want to start personal care (skin,hair, body)

1. Lack of knowledge. Where to start? How to start? Which products to use? What is Vitamin C? WTF is a hyaluronic acid?

2. If #1 is sorted, then the second problem is laziness. I spoke to 220+ men and 70% spend only spend or want to spend 10-20 mins/day on personal care.

I plan to solve this by,

1. Content. Becoming an education first brand. Best example is Ditto Insurance, they’re more of an advisor than a Insurance selling company. A good example in D2C space is The Whole Truth. I want to educate men about personal care. I want to build a brand that men turn to when starting their personal care journey. 

2. Innovative products & Functionality. Men would benefit a lot from serum but they don’t use it primarily because the hassle of using a dropper, rubbing it on your face is too much. We’ll innovate how these products are made. Easy to use. 


I’ve dropped a full-time job offer to build this right out of college. Borrowed 10L from F&F. Registered the company and on-boarded a few kickass people to create content. Hope all goes well. I’ll keep sharing the progress here :)

Starting a Men’s focused D2C Brand

Best of luck. I don't care about the market or the product you might sell, but love the energy. People buy from people who are 'realistic' and passionate about what they sell.

Systems Analyst

India's short video apps have all but abandoned their social commerce and live commerce plans and most of them are bleeding users

The Social Media Wasteland: What Happened To India’s Short Video Brigade?

TIL: Gas App was shut down by Discord in November. A few thoughts below 👇

Growth Manager

I have doing a lot research on these D2C brands , these brands are burning VC cash in ads and influncer marketing. 

And what just for topline !!

When will the focus or plan to focus on bottomline !!


Are these guys playing for valuation game or they really want to build profitable business out of it ??

Please correct me if i m wrong , also paying influncers butt load money wothout knowing the ROI , i think influncer marketing is a bubble which is yet to burst and the next phase is influencer led sales !!!

Why brands spend too much on topline ?

Program Manager

I just read an Economic Times article relating to this menace.

I feel these struggling to make revenue, made private video call feature, apparently users posted explicit content and even CHILD sxual abuse video on these streams and then now they're leaked out in the open it's incomprehensible to me how the new age internet indians are doing things.

Link : https://m.economictimes.com/prime/technology-and-startups/for-social-media-platforms-in-india-a-growing-obsession-with-porn-is-posing-a-tough-problem/primearticleshow/103442319.cms?giftid=9mwf2786e8i58wk2zazqdi8t2i1kyw48

tiktok clones and their pxrn realisation.

Backend Engineer

A little birdie tells me that Urfi Javed has been signed as the brand ambassador/influencer for a new product line which is going to be launched by a fairly infamous Femcare startup (the founder is known to pass sexist comments) and she'll be scooping out a whopping 35% in royalties. Because of this, the investor which was leading the round has also pulled away. Tough few days for the startup.

Urfi Javed - Femcare Startup

Founder’s Office

Welcome to Product Managers's Private Community

Please put an example of why you think so, it will help everyone know the difference of great v good product work.

Reply if your company does great Product work

Office Assistant

Why does GrowthX need a store in upscale Indiranagar. This is like an April Fool’s day prank that took shape. Who is buying this stuff and what is their longterm plan 
(https://x.com/growthx_club/status/1778680896779932115?s=46)

How TikTok Turned Starface’s Pimple Patches Into a Beauty Obsession

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