Indigo’s branding is so well done! Stands out amongst all the brands in India.
The colors. The Hello 6E. The food menu, packaging etc. Does anyone know who worked on it?
Long long back when I traveled indigo first time. I heard Hello 6E as Hello Sexy. I was amazed at how creatively they choose 6E
Their brand identity is very strong. When I think about it, Indigo is the strongest player in air travel right now.
Vistara has less of a brand identity but wins in execution, the most important thing.
Blair Taye
Stealth
a year ago
Vistara will be soon merged with Air India !!!
People will frequently fly with them when they literally control the aviation Market in India 😛
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