I've been the job market for a while and have observed a remarkable shift in the number of opportunities in B2B compared to B2C PM roles.
Most B2C companies in India like Swiggy, FK etc seem to have matured to the point where there's no further scope of optimising their online conversion/retention - the core KPIs of B2C PMs. On top of that, a lot of these companies are eyeing for IPOs soon which makes hiring and building new stuff even a lesser priority for them.
Is my observation biased? Or is it actually the case that B2B roles are more in the market