So. What exactly is the difference between product marketing and product management?
Was checking springworks' job description as ive heard good things about them. Both roles seemed kind of the same. Can someone guide and tell me abkut the difference?
Product Management is broader and can be applied across a wide spectrum between engg / business / design / others.
Product Marketing is largely to do with growing a business through product OR marketing a business's product. Sprinklr, is likely to be the former definition, which will closely resonate with a PM role too. (many PMMs are basically Growth PMs and vice versa)
Boils down to in what context the role has been named (product type, business type, what objective, and which team within the org )
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