Welcome to Indian Startups's Private Community

Switch from advertising to product marketing. Has anyone done it?

Brand Communications

Switch from advertising to product marketing. Has anyone done it?- Grapevine

Welcome to Product Managers's Private Community

Anyone here switched from marketing to product? If so, how ow what steps are required? Also, is switch possible at senior Manager levels?

Marketing to Product

Head Of Growth

I am currently working as a management consultant with a top firm (MBB, Kearney, Strat&, OW equivalent). I'm considering switch to PMM roles. On paper, both PMM and management consulting have some overlap in required skillsets (strong communication, problem solving, stakeholder and project management) but it is still not a popular MBB exit for consultants. Want to understand what's the industry expectation wrt PMM roles and if management consulting experiencd will be valued.

Any further insights from PMM or product/ growth folks will be highly appreciated. TIA.

Switch from consulting to product marketing

Consultant

Planning to switch from strategic account management role which is purely digital marketing operations and started to develop an interest in product marketing roles. Has anyone tried this transition??

Digital Marketing to Product Marketing roles in Tech.

Guys want to switch from Marketing to Product Management

Growth Manager

How difficult is it to get into Product Marketing? Is the role fun or monotonous? Asking cause I want to understand how to transition into this role.

Switch to Product Marketing

Partnership Manager

Wanted to understand if people have lived from Growth Marketing to product management roles? And if so, how did you guys move?

Has anyone moved from Growth Marketing to Product?

Welcome to Business Roles's Private Community

Hey, I am currently in a content marketing position but want to venture into product marketing. What are some initial steps I can take to enable this?

Breaking into Product Marketing

Marketing Associate

switch from sales strategy role to marketing ( customer experience, branding in fmcg/fmcd)

Sales Manager

I have 7 yrs of experience in product management . It’s in electrical product segment . I know from a fundamental product life cycle standpoint job expecations are same but I do not have any knowledge on software tech or tools . Recently I have learned a bit of AI and looking to transition into AI product management . Is there anyone with similar experience ? How difficult or easy it is ? And most importantly which companies are likely to hire

Has anyone transitioned from Product manager in hardware to software products ?

Product Manager

Welcome to Software Engineers's Private Community

I got a summer internship at Accenture as an Advanced App Engineering Analyst, started yesterday. There are good chances of PPO post the internship and if I get the PPO then my college does not allow me to sit for placements with the exception of very few companies, which would have the most competition. I really want to get into a product-based company for a full-time role. I applied to Accenture since it was a summer internship. 

So, considering the worst-case scenario where I join Accenture as an FTE with no other options, how hard is it to switch to a product-based company? I'm a good learner so I can learn the required skills and already have some unofficial experience with web development and did good on ML and DL courses of my college with good projects to showcase my skills in them.

Please let me know! I'd really appreciate your insights. Thanks

How hard is it to switch from Service to Product companies?

Application Analyst

Hi, I have close to 2 years experience in consulting mostly in implementation and support. 

I am looking forward to making a career in product management and would like to know how can someone with no product experience make this transition and land a job? 

Also what would be the best way to make this transition?

Switch to Product

Analyst

How can I switch from Sales to marketing?
Currently working as key accont manager at hackerearth. 
I have about 3 years of sales experiences so far.
Highest education- MBA in entrepreneurship.
Please suggest.

Sales to Marketing

Account Manager

Hey there,

I've 5 years of experience working as a content strategist in Advertising Agencies. I've worked on multiple marketing campaigns for 25+ brands. However, I now want to transition to a full time marketing role with a blend of analytics and creativity without opting for an MBA. 
Here are some of the skills I plan on getting certifications in to land a role:
SQL, 
Tableau, 
Excel (pivot tables, charts, v lookups),
Marketing Strategy 
Project Management 
Media Planning 
I already have a strong background in copywriting, design, managing cross-functional teams and stakeholders. 

Do you have any tips or advice that can help me in this journey? 
Do you recommend any courses or certifications I should undertake to highlight the above mentioned skills? 

How do I pitch myself as the perfect candidate without having an actual job experience in marketing management roles? 

Thanks for your time :)

Moving to Marketing from Advertising

Computer Analyst

I am an MBA in Marketing and currently working as a Market Researcher. I want to switch to Product Management. 
Suggest a good online course which is not too heavy on my pockets or if I should I consider something else? I’m looking to pivot from MR as the pay I’m getting is peanuts here, extra long working hours without any compensation and too slow of growth, monetarily. Help a brother out. TIA.

Switching to Product Management

Quantitative Research

I feel like I’m having a reverse rite of passage here. My previous work experience was in retail(analyst sort of a role, but not really. Point is, it was useless and I didn’t really learn much beyond getting good at interacting with people across the world). I recently got into product because, tbh I didn’t really know what to do, and this seemed decent. So I did an internship, and eventually landed a job. Anyway, don’t get me wrong. I do like product, at least the idea of it, but I’m not necessarily a fan of the products that I’ve worked on and am working on currently. But ever since I’ve become an APM, I’ve had a chance to get a good look at how the tech side works and how it all comes together to make the product work and I really like it. I never stuck to coding during college because I hard a hard time understanding the bigger picture and did not go beyond html css and basic for loops. But ever since I’ve gotten into product and had the chance to work closely with the tech team, I’ve become really fascinated with how it all works together and the ways in which all the optimisations and tweaks help better the product and in turn the user experience. And I’ve also come to realise that I don’t exactly like having so many calls and meetings. And also in the future, I’d like to build my own product, so I figured it’d be nice to learn to code and have a good grasp on how backend works so that I can start building my own thing. So, eventually, say and year or two down the line, would it be a bad idea to switch to tech full time? And yeah, this is an impulsive thought, and I’m not acting upon it(besides learning JS on the side), but I’d love to hear opinions.

Switch to tech from product?

Hey, I want to switch from a service based company to product based.

Software Developer

Reaching out to all Product Managers! 

Looking for insights into possibilities for switching to a Consumer facing Product Manager role, when one has spent majority time in their career in a B2B PM role.

I’m in my early career stage (3 YOE, 25 YO) in Product Management with B2B firms. I really wanna switch into a B2C role - but I am worried that my experience is highly B2B centric and would limit my chances. Many companies come up with “n+ years in a B2C product” in their requirements. 

Looking for any tips from people more experienced, also if any PMs have made such a switch.

Switch from advertising to product marketing. Has anyone done it?

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