Welcome to the brave new world

Reminds me of the article I read : Most young people today see social media influencing as a viable career, and they'd be willing to quit their current jobs for the chance to chase it. Some 57% of Gen Zers said they would like to become an influencer if given the chance, according to a new report from Morning Consult, a decision intelligence company. That's a notch higher than the 41% of adults overall who'd opt for the emerging career path. The explosion of TikTok makes it all seem more possible, says Ellyn Briggs, brands analyst at Morning Consult: "No-frills, direct-to-cam and low-editing content does well on TikTok, so it's broadened the amount of people who feel influencing is accessible to them." Put another way, more than half of Gen Zers "believe people can easily make a career in influencing," she adds.