Grapevine
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FuzzyPretzel
FuzzyPretzel
Shipbob

Grapevine Monetization

What is Grapevine's monetizing route? So far, I didn't see any buy button in Grapevine. Would they be going the ad route or Blind route?

Seems like they are currently focused on acquisition and will slowly charge people to keep their identities hidden.

What could be other ways they could monetize?

2mo ago
2.4Kviews
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SquishyQuokka
SquishyQuokka
Gojek2mo

Bad product managers, focus on monetisation, great product managers, focus on retention

FuzzyPretzel
FuzzyPretzel
Shipbob2mo

Agreed. How long would someone take before thinking about monetization?

You can focus on retention without pushing the paywall down the users throat. But not having one after this long surprises me.

Really looking forward to how they plan to monetize the platform.

SillyPenguin
SillyPenguin
Salesforce2mo

The day they charge to keep identity hidden, I am out.

WigglyBanana
WigglyBanana
Stealth2mo

That would be downright evil 😂😂😂

ZestyQuokka
ZestyQuokka
Stealth2mo

You have to pay to get out too 😂

PrancingPotato
PrancingPotato
Stealth2mo

Multiple ways - job boards, buy DMs, can go B2B route too

Its early stage for monetisation though, focus should be acquisition, engagement and retention. Min 1 mil users before they can think of monetisation imo

SwirlyTaco
SwirlyTaco
Meesho2mo

GV is a hybrid version of Reddit & LinkedIn. It can only grow if the communities become stronger and retain users. Monetization can be done multiple ways:

  1. Community buy-in: pay to be in exclusive group
  2. Job referral and professional growth
  3. Top GV creator & subscriber economy
  4. Substack subscription model
  5. Corporate News as a service
  6. Discovering sectoral experts The options are countless. You can monetise anyway if you got a strong community on a platform.
WigglyBagel
WigglyBagel
Stealth2mo

Just like reddit they can put ads and sell avatars. They can also provide more job info etc for pro account.

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Misc17mo

Grapevine is a free app. How do they run their startup?

Pardon me for being so naive here. I want to understand this new type of startup trend.

  1. What’s the source of motivation for their employees to stick to their jobs?
  2. How do apps like these think of monetizing? There is no ad, no paid...