UnfitChafe39

Is B2C product management dying in India?

I've been the job market for a while and have observed a remarkable shift in the number of opportunities in B2B compared to B2C PM roles.

Most B2C companies in India like Swiggy, FK etc seem to have matured to the point where there's no further scope of optimising their online conversion/retention - the core KPIs of B2C PMs. On top of that, a lot of these companies are eyeing for IPOs soon which makes hiring and building new stuff even a lesser priority for them.

Is my observation biased? Or is it actually the case that B2B roles are more in the market

8mo ago

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Flipkart8mo

You have maybe got it a bit wrong. Let me tell you there is a massive need for good PMs. Experienced ones though. Who know what is realistic and what's important.

You tell me how does a pretty boy or girl from college any right way to be a PM who is supposed to shape a company roadmap? Quality of Indian PMs is way below sub par.

Leadership has very cleanly realised not to bet on such a market anymore that's all..

Torque78

Metamap4mo

Naah, i disagree with you. Indian PMs are below sub-par. Plus the skills that were once thought of to be useful to be a PM have been adapted by the Engineers or Designers.

Basically sub-par Level PM's jobs have been reduced to just writing Documents and assigning tickets.

That too would end soon.

ericcartmanchan

Stealth8mo

B2B was always more as we largely were doing services since last 2 decades. These recurring services with some productisation is now "Saas".

Regarding consumer opportunities, these are few. And limited by operators in different transactional use cases. These will grow with more entrants/legacy brands building their e-presence. But the coveted consumer PM led roles like Google, FB, IG...type orgs in India are limited. Even Sharechat for all the ambition and things they achieved, are limited by market size.

NewLevel

Freshworks8mo

its quite, most b2c opportunities exists outside of LinkedIn or online. (but in LinkedIn b2b companies are more active thus giving wrong picture, most b2c startups r more active on Instagram!)

India alone has b2c startups 14x more b2b startups.

also b2b companies are also mature like swiggy etc

MightyLazyGeekStar

Stealth8mo

The bloodbath in mature startups is yet to come. Once they IPO they’d end up innovating even lesser.

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