
10 Dark (But Effective) Zero-Dollar Marketing Tactics I've seen
10 Dark (But Effective) Zero-Dollar Marketing Tactics
Caution: Ethical minefield ahead. Use at your own risk.
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Controversy Baiting → Spark debates, grab attention → Example: Elon Musk's provocative tweets
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Fake Scarcity → Create FOMO with non-existent deadlines → "Only 3 spots left!" (when there's no limit)
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Newsjacking Tragedies → Piggyback on tragic events for visibility → Risky, often backfires spectacularly
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Competitor Bashing → Publicly criticize rivals to stand out → Think: Cola wars, but nastier
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Sockpuppet Reviews → Create fake accounts for positive reviews → Illegal in many jurisdictions
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Viral Hoaxes → Spread false, shareable stories → Can damage credibility long-term
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Guerrilla Stunts → Disruptive public acts for attention → Potential legal consequences
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Outrage Marketing → Intentionally offend for publicity → High risk, high reward (sometimes)
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Astroturfing → Create fake grassroots support → Often used in politics, can backfire
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Data Harvesting → Collect user data without clear consent → Legal and ethical quagmire
Remember: Just because it's free doesn't mean it's without cost. Reputation damage can be irreparable.
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