Amazon acquiring MX Player for over $100Mn
Good stuff, buy all OTT so we dont have to manage multiple subscriptions.
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D0nkey05
Stealth
4 months ago
I suppose to tap into the regional market.
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Trying to tap into the horny indian male audience. They've been checking the market with Prime Videos Mini channel for sometime now
Amazon has already destroyed prime by including rentals on an already subscription based ott platform. Don't know what these execs are on🤦♂️
And also every prime video series advertisement at the starting of a video🤦🏽♂️
100M is an L deal given the no. Of active mxplayer subscribers. Even prime mini tv is doing much better than mx. Feels more like a money laundering deal.
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SuttaParatha
Student
4 months ago
Tvf is also owned by mx player right?
Absolutely loved their shows pitchers and I'mmatured
From retiail pov amazon's max profit comes from brands (some of them are exclusive to Amazon, some are not)
Now normally in 1st world countries you'd come up with advertisement campaign to promote such brand but in india with fraction of that budget a webseries can be made! That's why they went all in for miniTV and now MX player.
Shubhamc11
Stealth
4 months ago
For Amazon Prime, it's a tiny investment to acquire those small player
Mx player used to be great maybe before 2020. But i dont see anyone using it rn
