FMCG

The solution for quicker organic growth is to make your product positioning unique. The product may or maynot be unique. 1. Give community level engagement CTAs to the customer; example: Referrals by the Consumer; Using Offline engagement like group taste testing (if it's a food) or group produce usage (if it's a commodity), etc. 2. Additionally if your product is unique, use your D2C activation channel to get to the places where your TG resides/works/moves, and get brand ambassadors agents via a take rate/commission model (and strictly not a cost plus model).