Government to Penalize Ecommerce Players Violating Dark Pattern Norms

- The Indian government has received complaints about ecommerce companies violating dark pattern norms during festive season sales. - The Central Consumer Protection Authority (CCPA) is investigating these complaints and will take action against violators. - Dark patterns are deceptive design elements used by digital platforms to trick customers into making purchases. - Last year, the government issued guidelines to regulate dark patterns and curb deceptive behaviour of ecommerce companies. - This adds to the growing scrutiny of ecommerce platforms in India, with giants like Amazon and Flipkart already under investigation for alleged unfair trade practices. Source: [Inc42](https://inc42.com/buzz/centre-to-take-action-against-ecommerce-players-for-flouting-dark-pattern-norms/)