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Study Finds Majority of Subscription Apps and Websites Use 'Dark Patterns'

- The FTC, along with international consumer protection networks, released a study on manipulative design techniques in subscription services. - Analyzing 642 websites and apps, the study found nearly 76% used at least one dark pattern, with 67% using more than one. - Common dark patterns include sneaking, obstruction, nagging, forced action, and social proof, often making it hard to cancel subscriptions. - The report suggests the FTC may increase focus on consumer fraud related to dark patterns. - The study involved 27 authorities from 26 countries and was part of the International Consumer Protection and Enforcement Network’s annual review. Source: [Techcrunch]()

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Kalan Gabriel

Accenture

3 months ago

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