Study Finds Majority of Subscription Apps and Websites Use 'Dark Patterns'
- The FTC, along with international consumer protection networks, released a study on manipulative design techniques in subscription services. - Analyzing 642 websites and apps, the study found nearly 76% used at least one dark pattern, with 67% using more than one. - Common dark patterns include sneaking, obstruction, nagging, forced action, and social proof, often making it hard to cancel subscriptions. - The report suggests the FTC may increase focus on consumer fraud related to dark patterns. - The study involved 27 authorities from 26 countries and was part of the International Consumer Protection and Enforcement Network’s annual review. Source: [Techcrunch]()
Dark pattern- though beneficial in short term, in long run using such tactics will harm the reputation of the org and customer loyalty.
Having said that, the sad reality is most of the orgs use that to keep their customers engaged with their product.
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