GroovyNoodle
GroovyNoodle

Souled Store hits INR 235Cr in annual revenue

This is actually quite a big scale. I'm guessing they're bigger than many major foreign brands that sell in India. Do y'all buy from them?

10mo ago
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PerkyNoodle
PerkyNoodle
Gojek10mo

I buy tshirts from 3 sites: Bewakoof, Redwolf and Souled Store. The quality of clothing is surprisingly well in all 3.

WigglyBanana
WigglyBanana

Haven't used the first two. Souled Store I actually like a lot, and I never thought I would. Somehow the fit just works for me, and the tshirts are pretty long lasting.

It's just my comfort brand now.

PeppyUnicorn
PeppyUnicorn

Would be interesting to see how far behind bewakoof are (in FY23 numbers), given they are part of Aditya Birla's house of brands play "TMRW", after a 200cr outlay.

JazzyBurrito
JazzyBurrito
Oracle10mo

Apparently selling ₹200 worth tshirts for ₹700 is profitable after all

SnoozyDonut
SnoozyDonut
Zeta10mo

Branding took sweat and time 😄

SnoozyDonut
SnoozyDonut
Zeta10mo

Even money 🤑

GigglyRaccoon
GigglyRaccoon

Was a customer when they were selling tshirts at rate of 400-500 price. Bought tshirts from all three - souled store,redwolf and bewakoof. Souled store has the best quality with highest price as their tshirt brand starts from 700. Redwolf is also good. Bewakoof does not have good quality.

DizzyPenguin
DizzyPenguin

It’s my go to brand, but I don’t know why a lot of people talking about quality, I found it’s just above average. T-Shirts fade away easily, cargo are not good at all. Jeans are really good. Overall it’s good brand.

DerpyMochi
DerpyMochi

Which is the best brand for cargo ?

DizzyPenguin
DizzyPenguin

Still looking 🥲

FluffyNugget
FluffyNugget
Plivo10mo

The question is, is the quality still good?

WigglyCupcake
WigglyCupcake

It’s only gotten better.

FluffyNugget
FluffyNugget
Plivo10mo

I hope you’re saying based on personal experience ?

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