Souled Store hits INR 235Cr in annual revenue
This is actually quite a big scale. I'm guessing they're bigger than many major foreign brands that sell in India. Do y'all buy from them?
The Souled Store, a thriving omnichannel lifestyle brand, has 22 retail stores across India and is present on marketplaces like Flipkart and...
https://inc42.com/startups/decoding-the-souled-stores-explosive-inr-235-cr-revenue-leap/
I buy tshirts from 3 sites: Bewakoof, Redwolf and Souled Store. The quality of clothing is surprisingly well in all 3.
Haven't used the first two. Souled Store I actually like a lot, and I never thought I would.
Somehow the fit just works for me, and the tshirts are pretty long lasting.
It's just my comfort brand now.
Would be interesting to see how far behind bewakoof are (in FY23 numbers), given they are part of Aditya Birla's house of brands play "TMRW", after a 200cr outlay.
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Gossipking
Stealth
6 months ago
Was a customer when they were selling tshirts at rate of 400-500 price. Bought tshirts from all three - souled store,redwolf and bewakoof. Souled store has the best quality with highest price as their tshirt brand starts from 700. Redwolf is also good. Bewakoof does not have good quality.
I used to buy Souled Store Tshirts and shorts 2 or 3 years ago. They used to fade pretty quickly. Wouldn't rate them so high. Surprised at so many positive comments. Did they improve recently?
FlimsySelf
Stealth
6 months ago
It’s only gotten better.
Frontendguy
Stealth
6 months ago
It’s my go to brand, but I don’t know why a lot of people talking about quality, I found it’s just above average. T-Shirts fade away easily, cargo are not good at all. Jeans are really good. Overall it’s good brand.
90skid
Stealth
6 months ago
Which is the best brand for cargo ?
Frontendguy
Stealth
6 months ago
Still looking 🥲
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tenet
Stealth
6 months ago
I am using it from past 3 yrs, still going good
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