MagicalQuokka

Early stage B2B product management

I work at an early stage B2B fintech startup as a lead engineer and very often have to wear a product hat. Revenue is our most important business metric and user adoption is our most important product KPI.

(a) I've been struggling to identify new features to build that will enhance our product and lead to a lift in revenue.

(b) Even when a problem is served on a platter by our B2B clients, I'm struggling to identify the best way to build a feature to solve that problem in a way that's coherent with our existing product.

I'm willing to work very hard and improve in these aspects (I've done that before and achieved great success in other domains). What would you recommend I do? What should I learn? How should I approach this journey?

12mo ago

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FluffyCupcake

Amazon12mo

In a typical B2B SaaS setup, pick 10 highest paying customers. Talk to them about their needs, wish list. I am sure there would be some common overlaps. Building these features will help you in retention if not direct incremental revenue, retention plays a bigger role in ARR.

MagicalQuokka

Stealth12mo

So is it usually that straightforward? Build for their needs and some of their wishlist?

How would we develop a great competitive advantage in our product?

FluffyCupcake

Amazon12mo

“Early” is the key word which gave me a hint that you can’t defeat everyone in the space. Focusing on early set of users will keep the lights on.

Competitive advantage in B2B space comes when at least top-10 customers are happy else you will keep telling them GenAI but they need a functionality to download CSV.

ZestyDonut

Stealth12mo

Brainstorm the idea using Chatgpt. See if by any chance it recommends a new idea which you might be missing

MagicalQuokka

Stealth12mo

That's a handy trick, will try for sure!

WigglyQuokka

Stealth12mo

Can you talk more about the Product?

MagicalQuokka

Stealth12mo

Early stage US-focussed payments tech B2B SaaS - specifically for helping companies manage their incoming payments. That's all I want to share.

GoofyPotato

Stealth8mo

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