I work at an early stage B2B fintech startup as a lead engineer and very often have to wear a product hat. Revenue is our most important business metric and user adoption is our most important product KPI.
(a) I've been struggling to identify new features to build that will enhance our product and lead to a lift in revenue.
(b) Even when a problem is served on a platter by our B2B clients, I'm struggling to identify the best way to build a feature to solve that problem in a way that's coherent with our existing product.
(c) I am okayish at designing delightful user experiences but want to do way better here for our B2B clients' users.
I'm willing to work very hard and improve in these aspects (I've done that before and achieved great success in other domains). What would you recommend I do? What should I learn? How should I approach this journey?
In a typical B2B SaaS setup, pick 10 highest paying customers. Talk to them about their needs, wish list. I am sure there would be some common overlaps. Building these features will help you in retention if not direct incremental revenue, retention plays a bigger role in ARR.
So is it usually that straightforward? Build for their needs and some of their wishlist?
How would we develop a great competitive advantage in our product?
“Early” is the key word which gave me a hint that you can’t defeat everyone in the space. Focusing on early set of users will keep the lights on.
Competitive advantage in B2B space comes when at least top-10 customers are happy else you will keep telling them GenAI but they need a functionality to download CSV.
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Hey everyone, excited to be doing this AMA!
A brief about me, I work currently as a Director of Product at an Indian unicorn startup
About my career:
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