Upi is free service, providers can’t charge for it .. What exciting about it? It has no business model
If i am not wrong flipkart owns phonepe right?
They separated a while ago, Walmart bought a majority stake in PhonePe and Flipkart has very little to no ownership if I'm correct. This is when there were crazy ESOP buybacks at Flipkart.
What I don't get is that both companies still have the same parent -- Walmart. Can someone from Flipkart explain how there's no conflict of interest?
Too late to the party. The existing players are deeply entrenched with all the marketing spends that they have done so far as well as their distribution network.
lol
Walmart owns majority share in both PhonePe and Flipkart, PhonePe is a separate entity from Flipkart, but why is Flipkart itself entering into UPI ecosystem when it is dominant in e-commerce and PhonePe is dominant in UPI and payments.
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Noticed that this phenomenon is just much more in other countries. Maybe cuz UPI is already so. convenient in India that a slightly smoother experience wasn't needed. But with most people wanting to use credit cards, these are the next 2...