ZestyQuokka
ZestyQuokka

Startup Idea 2: Matrimony Matchmaking

What started as an Instagram-inspired social experiment has turned into a startup idea. (Refer: Men https://grapevine.in/post/808462ef-8ae0-4269-aaa3-c683ba1194bb and women https://grapevine.in/post/6bcaeffa-0cac-44a2-98a5-fc7a14786e85 survey)

Few observations:

  1. Our generation has moved on from orthodox thinking (baring few people) to more emotional compatibility
  2. Men have more worldly expectations, while women seek spiritual features; none are right/wrong as long as they find each other.
  3. Very glad that no one 'expected' the partner to take up gendered roles as dictated by society

So, coming to the matchmaking platform. The idea is to have all aspects of life considered - personality, profession, family, demographics, physical attributes, etc. and have a weighted scale against them.

Though I have my doubts here

  1. An Introvert will need an extrovert to seek them but will be drained of social battery later. How do they match?
  2. Physical attributes pull down people who aren't confident with their looks; that doesn't relate to how good/bad they are as partners. But without pictures, it will be a risky surprise element.
  3. Prevent parents from creating accounts on children's behalf. Probably a social media log-in

Share your thoughts on the compatibility algorithm and the problems we may face.

P.S. I am not a techie, will need someone to actually build this. Will take care of marketing. Let's help someone find their soulmate ❤️

P.P.S. If this takes off, I will change my username to TimaSaparia

18mo ago
GroovyBoba
GroovyBoba

Is it Shaadi season? Keep seeing posts about this these days. Where are my making 60l as fresher in Bgr posts at?

ZestyQuokka
ZestyQuokka

They are busy sulking because not enough monies

CosmicQuokka
CosmicQuokka

60LPA blr kids are struggling in kannad for their daily commute,

ZippyMochi
ZippyMochi

The problem you're trying to solve is quite a psychological and serendipitous one. Tech doesn't really solve for everything, especially human behaviour that's rooted in biology.

For starters, pics are super important. People want xyz attributes in people that look visually appealing to them first. Not the other way around, like how many assume it is or should be. Not everyone makes physical appearance top priority, but it is the top 3 for 90% of people.

Secondly, people tend to date around their socio economic circle mostly. No person matches with someone above their league (or doesn't sustain it) because people like staying in their leagues for the most part. Men will still date below their league occasionally but women will rarely do the same (hypergamy at play). Matching on the basis of that is much more fruitful but challenging since it's difficult to determine socio economic bg from pics or few pieces of information.

Thirdly, dating/matchmaking apps need to make money to be sustainable. And that goes against the objective of matching right partners in a short period of time. Monetization without returning/repeat customers is extremely challenging if not impossible for a business.

I would personally not recommend going down this path unless you ground your research in psychology and human behaviour. Even then, monetizing it is a challenge. Could be a hobby project maybe. I'd recommend figuring out a platform for platonic friendships instead, much more glaring need of the hour.

ZestyQuokka
ZestyQuokka

Why do you say platonic friendships are need of the hour?

ZippyMochi
ZippyMochi

Because most (sensible) people are on dating apps to socialize and make new friends first, think about dating later.

Sad part of living in metro cities is you don't have many avenues to make friends as an adult. Social media platforms don't work, dating platforms don't work, random events/mixers/parties don't work either. New person in new city usually goes to Tinder/bumble/grindr to find people their age.

There is a lack of places and opportunities to meet new people and make friends these days outside of school/college or work.

SwirlyTaco
SwirlyTaco

This'll work great only till one gets a match. But you can't solve chemistry with math.

The discovery / heuristics of finding compatibility is complex and is sometimes best outsourced (aka arranged), not because people are incapable of finding their match but because there is zero self awareness and often limited honesty.

So I'd say the approach is better than a Shaadi, but not dramatically better.

You could solve this for hiring, thats an equally complex compatibility problem.

ZestyQuokka
ZestyQuokka

Agreed and hiring is as complex. At least here both parties are willing to get into a match, hiring gets affected due to budget constraints, ghosting etc

SwirlyTaco
SwirlyTaco

As does matrimony. Gets affected by budget constraints, ghosting, etc.

MagicalQuokka
MagicalQuokka

Willing to build the tech for this if you can explain why you could handle the business for this pretty well?

Why could I handle the tech for this pretty well? I can answer that in 1 weekend (2 weekends max).

ZestyQuokka
ZestyQuokka

are you looking for an interview answer - MBA, handled businesses of MRR $$$$ or an emotional heartfelt one would convince you?

P.S. If you do take this up, we got no money to pay ourselves. just highlighting

MagicalQuokka
MagicalQuokka

Sounds interesting enough to me. Let's chat more.

I understand there will be no money. I make and monetize (try to) side-projects too - most of them don't make any money. We'll make money if it succeeds!

CosmicQuokka
CosmicQuokka

Are you planning to set a baseline for entry into your app, expectation mismatch (of crowd)leads to bad experience for both parties You can't serve all from a single platform.

Example one buys a certain type of clothes form Meesho (lower tier) and Myntra has different types of stock.

While some men requires glorified maid and some expect an equal partner.

The skew of certain types dissuade the female users from the platforms, Intresting observation I had was very less numbers of lawyer girls in some of these apps and many more teachers.

ZestyQuokka
ZestyQuokka

Interesting observation.

But your question, we can have rating system. but some Meesho boys may want Meesho girls and rating system may skew their plans if Meesho boys meets only Myntra girls before

Really bugged me, do you have any suggestion?

CosmicQuokka
CosmicQuokka

One way could be having a hard toggle in UI, likes of flipkart/shopsy or mmt/mmtluxe
can think of BriyaniMatchappClassic and BiryaniMatchappProfessional
then handle remaining case in matching logic.

If branding is off you'll accumulate majority of one type it'll throw off the other, app can't have all types to offer. From layman user if
Suppose a business man starts looking in your app and only finds techie girls he'll be put off,
Or Some corporate employee sees only gharelu matches she'll quit.

But if you have dominantly only 1 type of men and 1 type of women it's better to restrict to that only rather than juggling expectations.

Pureplar matrimony app have segregated on broad demographics (iitiimshaadi/gujarati matrimony etc - these are seperate brands) that seems to work somewhat. But not truly helpful in modern context.

JumpyPretzel
JumpyPretzel

There are already enough matrimony portals, there are some unconventional ones too- those which arrange real meet-up between boy and girl.

ZestyQuokka
ZestyQuokka

Can you name some

JumpyPretzel
JumpyPretzel

@BiryaniEnthu UnShaadi on Instagram seems to arrange dates for the purpose of marriage. But I haven’t tried due to their paid nature.
Betterhalf.ai app started claiming to have unique feature of bringing matches of psychological compatibility after having done researches on psychology and doing AI modelling and what not, and now they are selling loans as their business model!!🤦‍♂️ Even Jeevansathi shows compatibility match percentage on profile and how many hashtags interests matches with the person. But many times even 100% matching percentage match doesn’t work. Basically, nothing works in front of the traditional-liberal match that Indians want on matrimonial platforms, and also due to the highly skewed working gender ration. May be if Google, Microsoft and Apple comes together and launches some app for this, then only we can have some hope.

WigglyPenguin
WigglyPenguin

you are literally explaining jeevansathi.com, they are doing exactly the same thing

PeppyPickle
PeppyPickle

But what you are looking to solve different than existing products? @BiryaniEnthu

Product person here, interested in side projects

ZestyQuokka
ZestyQuokka

We are focusing on matrimony, not dating. Others have bots, parent accounts, less focus on relationships more on transaction and responsibility. Trying to change that

Most welcome, but once the prototype scales we will need to the team to expand

PeppyPickle
PeppyPickle

Hmm okay

Is this idea in market research state now?

CosmicPotato
CosmicPotato

Ah, so the other posts were market research, that was smooth.

It would be an interesting challenge how you would model the algorithm to quantify traits. Might need some iterations before it actually becomes something feasible as this can't exactly be mocked for testing. You guys will need an appreciable set of real users and tinker around a lot but I can see it taking off once it clicks.

ZestyQuokka
ZestyQuokka

Yes agreed , long journey

TwirlyNoodle
TwirlyNoodle

We are already building something like this.

TwirlyNoodle
TwirlyNoodle

Key features: Compatibility, Standard, Verification

ZestyQuokka
ZestyQuokka

Can you explain more, or share your product if ready

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